Product Design

Cochlear Implants: For Many an End to Silence: Many formerly deaf people can now hear, in part, because of psychology.

Fire Trucks Are Supposed To Be Red, Right? Not If You Want To Reduce Accidents: Red may be the traditional color of fire engines, but human factors and ergonomics research finds that lime-yellow fire vehicles are less likely to be involved in accidents.

Pushing Buttons: Whatever happened to the rotary phone? Psychological testing helped design the ubiquitous push-button keypad for the telephone, sending the rotary dial the way of the dinosaur.

Undoing Dyslexia via Video Games: Psychologists and neuroscientists are using new techniques to identify the source of language and reading problems such as dyslexia in the brain and create neural processing exercises disguised as computer video games to significantly improve children's language learning and reading.